Local businesses get one fixed campaign. National and global brands choose a view floor and pay a transparent CPM. Both come with make-good protection if delivery falls short.
Choose the view floor and campaign cap that match your launch, market, or growth goal.
100,000 views
$2,500 total
500,000 views
$8,500 total
1,000,000 views
$16,000 total
Overdelivery
Included. You never pay above the agreed campaign cap.
The CPM includes management and creator compensation needed for the contracted view floor. Product, shipping, paid media, travel, and extended rights are separate.
The campaign agreement turns the promise into a definition you can inspect before you spend.
01
Set the floor
We agree on the eligible organic view floor, approved platforms, creator posts, and measurement window before launch.
02
Verify delivery
Views are confirmed through creator or platform analytics. Paid-media impressions are excluded unless the agreement explicitly includes them.
03
Make good if needed
If eligible views land below the contracted floor, SwayGenie adds creator placements at no additional campaign fee during the agreed make-good window. Client-supplied product or visit costs remain separate.
04
Keep overdelivery
If the campaign beats the view floor, the upside is yours. The invoice never exceeds the agreed cap.
03 / The honest boundary
Views can be guaranteed. Consumer behavior cannot.
SwayGenie does not guarantee virality, bookings, revenue, sales, clinical outcomes, or return on ad spend. We set up the cleanest measurement path your business supports and report those actions alongside verified reach.
Guaranteed Contracted eligible organic view floor
Measured Leads, bookings, visits, sales, or other agreed actions
Never promised Revenue, virality, or consumer behavior
Start with one offer
Tell Joe what you want to grow.
You will get a direct read on the creator angle, the right pricing model, and a sensible view floor.