Founder, SwayGenie
Joe Lipshutz.
My background is in product at Instagram, growth leadership, and creator operations at AdFairy. I run SwayGenie and manage its creator campaigns.
01 / Choosing creators
Who a creator reaches matters more.
An LA clinic needs creators whose audience is close enough to visit. A consumer brand needs people interested in its category. A big follower count doesn't tell you either.
I look at audience data and past content before recommending a creator. Then we agree on what they'll post and how it will support your offer.
- Location Where their audience lives
- Relevance How their content fits your offer
- Engagement How people respond to their posts
- Delivery What they'll post and when